Monthly Archives: November 2017

Hyve Pryme smartphone

Despite being a relatively fresh entrant in the industry, domestic brand Hyve has been aggressively at work to carve a name for itself in the fiercely competitive Indian smartphone market.
After barely five months of launching its Storm and Buzz smartphones, the company has made its third handset – Pryme, official. Bearing a price tag of Rs 17,999, Hyve claims that the Pryme is the first smartphone from an Indian manufacturer to come with MediaTek ‘s deca-core Helio X20 chipset.
It’s obviously too early to say how good the Hyve Pryme is. We went hands-on with Hyve’s newest offering, and here are our initial thoughts about it.

Hyve Pryme has a metallic unibody. The volume rocker and power button are placed on the left, while the SIM tray is on the right. The front panel is home to a 5.7-inch Full HD display with 2.5D curved glass design. Above the display lie a notification LED, an 8MP selfie camera, an earpiece and a proximity sensor.As for the rear, it’s where the 13MP primary camera with dual LED flash is. The bottom edge has a speaker and a USB Type-C port. A 3.5mm audio jack is at the top.
Overall, we feel that the look and feel of the Hyve Pryme is quite good. At 8.35mm thick and weighing 188g, it’s quite lightweight too.

Hyve Pryme has a 5.7-inch Full HD 2.5D curved glass display of 1080×1920 pixel resolution. In the limited we used it, we found the display to be fairly decent. Viewing angles are good, and so is the colour reproduction. That said, the large screen size does make the Hyve Pryme a bit difficult to use with one hand.

Hyve Pryme is powered by a deca-core MediaTek Helio X20 processor paired with 4GB of RAM and 32GB internal storage, expandable up to 200GB via microSD cards. The dual-SIM smartphone has a 3,500mAh battery, which the company claims lasts an entire day. However, this is something we’ll only be able to test out in our detailed review.
In our limited usage of the Hyve Pryme, we did not experience any heating issues or lag with the device. We’ll reserve our final word till we review the device in detail.

Hyve Pryme runs stock Android 6.0 Marshmallow OS. This means that there are no bloatware apps and the overall experience is quite smooth.

What we think
At a price tag of Rs 17,999, the Hyve Pryme is likely to compete with mid-range devices such as Lenovo Z2 plus and Oppo F1S. While our initial impressions of the phone are good, you’ll have to wait for the complete review to find out whether it’s actually worth buying or not.

Vivo V5

There’s no doubting the fact that the selfie craze is here to stay. Whether it’s parks, public transit, parties or just about anywhere, it is not uncommon to see people holding their smartphones with outstretched hands and clicking selfies (or even ‘groupfies’). It’s probably why smartphone manufacturers have started making devices that are specifically targeted towards selfie lovers.
Earlier this year, Gionee launched its S6s selfie-focused smartphone. Oppo, too came out with a refreshed version of its F1s selfie-expert handset , a while back. And now, it’s Vivo ‘s turn.
The company’s newest launch – V5, is a selfie-centric smartphone that comes with a 20MP front-facing camera. Priced at Rs 17,980, it also has a 13MP rear camera. We went hands-on with the Vivo V5 , and here’s what we think of it.

The White and Gold coloured Vivo V5 has a simple yet elegant design. The front is dominated by a 5.5-inch HD display, below which lies a capacitive home button. There’s also a fingerprint sensor integrated into the home button. Above the display is an earpiece, the aforementioned 20MP selfie camera with LED flash and the proximity sensor.The rear panel of the Vivo V5 houses a 3,000mAh battery underneath. The panel has Vivo branding in the centre, while the primary camera and LED flash are in the top left corner. The volume rocker and power buttons are placed on the right, while the SIM tray is on the left. The speaker grille, USB charging/data port and 3.5mm audio jack are placed at the bottom.

The smartphone has a 5.5-inch HD display of 720×1280 pixel resolution. During our limited time with the smartphone , we found the Vivo V5’s display to be quite promising. Colours are vibrant and viewing angles are pretty good too. However, we’ll only be able to comment on aspects like sunlight legibility once we review the smartphone in detail.

Since the Vivo V5 is a camera-centric phone , we were really looking forward to see how good it is when it comes to taking photos. And even though we used it for just a little while, we’ll say are quite happy with the camera quality.
The pictures clicked with the 13MP primary camera turned out to be really good. Colours are accurate and there is no distortion in images. The image quality doesn’t deteriorate even when zooming in.As for the highlight 20MP selfie-camera, it left us quite impressed. We clicked quite a few selfies and the Vivo V5 didn’t disappoint.

Hardware and software
Powered by 1.5 GHz octa-core CPU, the Vivo V5 comes with 4GB of RAM and offers 32GB of internal storage. There’s also a microSD card slot for expandable storage. The V5 comes with a hybrid SIM tray, so users will have to choose between dual-SIM functionality and expandable storage. It runs Android 6.0 Marshmallow out-of-the-box, skinned with the company’s own Funtouch OS UI layer.

The way smartphone users decide to buy online

Over the course of last 125 years, we humans have invented a number of wonder devices that serve us at our beck and call making our life easier and smarter. But no other device can match the extent to which the smartphone has embedded itself in our life and subconscious mind. In fact, our favourite device has long since discarded its utilitarian identity of being just a mobile phone that allows us to talk to others.
The smartphones have now become such a critical external appendage that users feel incomplete and lost whenever their device is not within their reach. Given that the smartphones play a key role in connecting device owners to the whole wide world, it is logical for the commercial microcosm to hail the device as its new poster boy. But we need to examine the smartphone user’s buying behaviour before we extrapolate it as the only transactional tool for online purchase.The present scenario: A recent study has revealed that over 90% of consumers now use their mobile devices for making impulsive purchase decisions on categories such as fashion, travel, music and movies. The same study also says that 36 % consumers place a higher weightage on researched decision-making on products and services like insurance and investments for which they still rely on their PC or laptops. But this trend does not tell us which device consumers rely on more for buying, and which ones they check products frequently on, before taking the final plunge.
Till 2015, global trends suggested that a greater percentage of online purchase traffic was driven by the PC. Conversely, around the same time Google had reported that search queries generated from India via mobile had superseded that of the desktop searches. However, we have to wait and see how Indian consumers who are now using their mobiles for performing search; eventually do their buying. For high unit cost categories like Cars or Housing it can be safely said that consumers do a ground research online. But a further in-depth research and actual purchase definitely happens offline with physical visits to the market.In another report titled ‘How India ordered food online in 2015’ it was estimated that close to 85% users had placed food orders on their mobile phones and a total of over 1 million orders were placed online through Zomato. This once again demonstrates user preference for mobile in a category that thrives on consumer impulse.So, it seems that the product category of intended/impulsive purchase matters when it comes to buying online, whether it be via app or through the website.

HTC Desire 10 Pro smartphone

HTC’s this year flagship – HTC 10 , reaffirmed the fact that the company isn’t renowned for making well-rounded and solidly-designed smartphones for nothing. But not everyone is looking to buy a flagship smartphone. For those who want HTC’s design and quality at an affordable price, the Taiwanese smartphone maker has launched a new mid-range smartphone – Desire 10 Pro.
Launched at an event in New Delhi, the HTC Desire 10 Pro was introduced back in September this year. It was introduced along with the Desire 10 Lifestyle, which itself launched in the country recently at a price of Rs 15,990.
We went hands-on with the new HTC Desire 10 Pro, and here are our initial thoughts on the company’s latest offering.

HTC Desire 10 Pro has an all-metal body and comes in three colour variants – Stone Black, Polar White and Royal Blue. It sports a 5.5-inch display. While the SIM tray is located on the left side, the volume rocker and power button are on the right. The top of the display has a 13MP front camera, earpiece and proximity sensor, with three capacitive navigation keys being at the bottom. HTC Desire 10 pro has a 20MP camera (with LED flash), along with a fingerprint sensor placed below it.
Overall, we quite liked the look and feel of the HTC Desire 10 Pro. At 7.86mm in thickness and weighing about 165g, it’s quite lightweight too.

HTC Desire 10 Pro features a 5.5-inch Full HD IPS display of 1080×1920 pixel resolution with a layer of Corning Gorilla Glass on top. During our limited time with the device, the display appeared quite sharp. Colours are vibrant and viewing angles are decent too

Hardware & software
HTC’s new Desire 10 Pro is powered by an octa-core MediaTek Helio P10 chipset paired with 4GB of RAM and 64GB of internal storage. The smartphone is backed by a 3,000mAh battery. In our time with the device, it worked pretty good and appeared quite snappy. However, we’ll only be able to test it out more once we review the device in detail.The Desire 10 Pro runs Android 6.0 Marshmallow with HTC’s Sense UI layer running on top. There’s an app drawer as well, so the home screen doesn’t look cluttered.

The camera is one of the highlights of the Desire 10 Pro. The phone comes with a 20MP rear camera with LED flash, along with a 13MP front-facing snapper. The camera app itself has a Selfie Panorama mode that lets you capture 150-degree wide-angle selfies.